So why not have "average" and "typical" items be low-priced? Why is everything expensive? I asked specifically about several "average" and "typical" corals that I could have found on any website and in any store, nothing special or unique about them or their colors, and those were the prices I was surprised about. I give them the benefit of the doubt -- I know they are not "fully" open yet and haven't officially priced everything, so I don't expect door buster deals right off the bat, and I also expect that they may not have everything priced out uniformly.
I also asked about some very unique and different corals, and was not surprised at all to find out that they were on the expensive end. Those types of corals have always been out of my budget, and probably always will be. But I know that there is a lot of demand for them from people that can afford to pay for them. That's great! I will enjoy looking at the pics of them online.

Of course a higher overall quality of livestock is going to command higher prices, but you will still need to keep in stock a bunch of cheap things for "budget" shoppers like me; people that cannot or will not pay a lot of money for one coral.
I was very impressed by the store, and I am super excited to continue to shop there. Don't get me wrong -- it looks like it's going to be a great thing for Tucson. It was just kind of hard to find things that were cheap enough for me. The one thing I did buy was very fairly priced (even internet-competitive) and I was lucky to snatch it up before anyone else did. But I had to ask about quite a few different pieces before I found something in my budget. Maybe my budgetary constraints are significantly more restrictive than other peoples' in this hobby and what I am saying is out of the norm (although I don't think so), but I'm sure there are other people in my shoes as well.
Again, I'm not saying the prices were outrageous or out of my league. I still found something to buy, and will find something to buy next week, and the week after that and the week after that... Just small, cheap, common things are important to keep in stock too for people like me.