And those stores have to order the fish minimum in order to buy just one frag. It is a genious or brutal move on ORA's part, just depends on how you look at it. A local store gets quite a few pieces from ORA on a regular basis near me, and I get a good deal on them. So I am one of the lucky ones, as right now, they have all the new pieces in stock. Heck, they even got four red planets on their last order.
I still think they are overpriced, but we all pay those prices. Most places I know of sell them at a retail price of 80.00, which is extremely high for a frag. But ORA markets them well, they are well encrusted, healthy, and they do not flood the market with them.
I think it is unfair though to compare a coral frag price to a ticket to a ball game, or the price of a car, or whatever.....compare them to another coral. You can get a wild colony for 50 bucks that is ten times bigger, but it will not be as colorful, and it may not even live. I know what we are paying for, but in a year or so, when there are more of them being traded among hobbyists, you will see the prices at a more realisttic price. I know you can now get the cali tort for about 30 bucks, and it used to cost 80. Now if I could just get my hands on a true oregon tort for a better price......