Paper on Hobbyists Buying Preferences

[Steven Pro]

This is an interesting read - http://etd.fcla.edu/UF/UFE0007021/alencastro_l.pdf

 

[GreshamH]

Is that the one that waws formed via online polls at this site (and others?) for a week (or how ever long it was)?

 

[spawner]

You are correct sir. One week, from online people who were inclined to answer the questionaire. Ah, not a random set of reef hobbyist; kinda makes the whole master thesis pointless, you would have thunk the committee members would have picked up on that.... I posted a published paper from the thesis on reefs.org industry section.

 

[Steven Pro]

I still think it is very telling. That of this small group of somewhat experienced, internet savvy hobbyists, 49% responded they were not at all familiar with MAC. What do you think a survey of people in general that own marine aquariums would have found? :lol:

I have always argued that MAC is not much more than a brand name like Levi's. Except, none of the average customers knows about the brand.

 

[SPStoner]

<a href=showthread.php?s=&postid=7669024#post7669024 target=_blank>Originally posted</a> by Steven Pro
I still think it is very telling. That of this small group of somewhat experienced, internet savvy hobbyists, 49% responded they were not at all familiar with MAC. What do you think a survey of people in general that own marine aquariums would have found? :lol:

I have always argued that MAC is not much more than a brand name like Levi's. Except, none of the average customers knows about the brand.

Agreed 100%, Steven. Well put.