Yeah, i've grown lots of rotifers.... What are you feeding the rotifers to?
I really love phyto/zoo plankton. I grew lots of different species but hardly ever added it to my tanks. lol, i just like growing them for the challenge some of the species require. If you can grow Isochrysis (Tihitian strain), you're doing good.
Do some searches on yahoo or on this site (if you can get the search function to work). There are a TON of good web pages on how to do it.
A good book to look into is "Plankton Culture Manual" Its written by the guy from Florida Aqua Farms. It's seriously the best book for beginner to advanced. Talks about how to grow pretty much anything you would want, phyto, rotifers, mysis, copepods, etc.
I used the 2-liter bottle method with rigid air tubing. Do some searches and you will get lots of good threads.
I would not recommend growing it in a 10 gallon tank. The large open top increases chance of contamination. Things must be sterile. Don't let tank water get into the culture water. There are lots of zooplankton that will crash a culture.
Bottom line: It can be a hassle to grow the stuff and the benefits aren't that great for most reef tanks. I can only think of a few people who actually need to grow it (ie fish breeders)