Ive been ordering online about 5 yrs, unlike you, I dont keep a running total, but there isnt a LFS within 2 hrs of me, so often I order online and have it delivered.
Pacific east aquaculture is the ONLY one Ive seen that offers 2 types of pics under different lighting, I feel this is the most honest way to represent a piece. I can tell you one of the vendors you mentioned is very questionable in what happens to the photo once it is taken. You can also input that photo in to an exif viewer and see some of what has been changed.
As Im refining my photography skills Ive learned a little more about what goes on and it has gotten easier to spot the enhanced photos which is fine for me but doesnt really help anyone else when they open the bag and are in for a surprise.
Ive also learned about how long it takes for a piece to get looking decent after it arrives and color up the way it should, so im not surprised when it doesnt come out of the bag looking magnificent.
Everyone knows lighting makes a difference, you can make a beautiful woman look horrific with improper lighting, Im talking about making a coral look like something it isnt with colors so intense you need goggles to view it in order to make it more saleable.
As I said, if you can go to those sites and find a pics that are accurate and AUTHENTIC to MOST average tanks, NOT taken under heavy actinics, and 20K ushios, Id like to see them.
Most regular folks dont keep their tanks purple all the time. I mean really, when I take pics of my tank, I just walk over, snap the pic, post it., I got a new camera and for the first time was able to adjust white balance and they STILL do not look like these ad photos. they look great, great color etc, I dont see the point of trying to pull the wool over anyones eyes.