be sure the aluminum fins on the front arent clogged with dust - dangle a kleenex in front of the fins while it is on, it should suck the kleenex tightly to the fins immediately, if it does not, use a really strong vacuum to vacuum the fin assembly then blow the fins with compressed air out the other way, if you can reach inside the case (outside the house preferably) blow out everything you can... check and see if the fan turns freely, if it doesnt or it feels like it is dragging, bearings might be getting worn and if possible you might add a drop of oil to the shaft near the bearing... howwever, it's usually an air or water circulation issue
Most manufacturers recommend cleaning the inside (through the intake and output lines) with a 1:1 white vinegar and water solution through a circulation pump intoand ot of a 5 gallon bucket for about an hour, which usually cleans it out well, followed by a fair ammount of fresh tap water rinse then with a 2 or 3 gallon RO rinse.... providing the fan runs and the coolant hasn't leaked this should get it back up to cooling expectations