Trade-in deal?

[JJFly]

I have a great idea for these difficult times that may generate some new revenue.

How about trading in your Vortech MP40W for $250 credit toward new Tunze controllable pumps? Think of the publicity/advertisement... "How good are Tunze's Controllable Pumps? X,XXX aquariasts switching to Tunze MUST know something! Why haven't you switched?

I used to have a pair of 6000s and another pair of 6200s. Well, I went with the new wizbang... I am so sorry I left the Tunze family! If I were offered a deal like that, I'd be all over it.

I've thought about selling these Vortechs, but I feel bad selling what I consider a faulty product to a fellow reefer. <sigh>

 

[rvitko]

I appreciate the complement but this is not feasible for several reasons, the main one being that a $250 credit results in a substantial loss for us and done enough times we would be out of business. Keeping the level of service we offer requires that we make a profit on selling the products. Tunze USA sells wholesale and on average our margin is 12%, this is not much when you consider we completely absorb the cost of labor and shipping on warranty repairs, our only reimbursement from Tunze Germany is the parts required. For example the Nano Stream clamp fiasco of 2007 alone resulted in a small loss for last fiscal year and we have to keep money in the bank to be sure we can provide the service people expect from us. When I started in business with my aquarium shop, a friend who owned a CD/Movie store told me, business is not about winning small battles, you will lose many, it is about winning long term wars with a decisive strategy. That strategy is service and making sure that when we fall short on quality or make an innocent mistake, that the customer is not left holding the bag. Besides that, no product is perfect, I like to think we are better, we try harder and that we do the best we can, but there are probably just as many customers who would like the opposite program and as a PR war this is not effective or useful. I know my competition well enough to know they are bright, resourceful guys and they also are proud of what they do and while I cannot speak for there policies or service, they probably also do the best they can. I would be happy to have your loyalty, but in this case it may be worth trying to resolve the issue with them since you already own the product, at the very least it may give you enough faith in there efforts to feel OK selling the product. I know from our experience many issues are due to installation and system variations and what doesn't work for a particular situation, may be ideal in another.

 

[Weetabix]

<a href=showthread.php?s=&postid=15209028#post15209028 target=_blank>Originally posted</a> by rvitko
I appreciate the complement but this is not feasible for several reasons, the main one being that a $250 credit results in a substantial loss for us and done enough times we would be out of business. Keeping the level of service we offer requires that we make a profit on selling the products. Tunze USA sells wholesale and on average our margin is 12%, this is not much when you consider we completely absorb the cost of labor and shipping on warranty repairs, our only reimbursement from Tunze Germany is the parts required. For example the Nano Stream clamp fiasco of 2007 alone resulted in a small loss for last fiscal year and we have to keep money in the bank to be sure we can provide the service people expect from us. When I started in business with my aquarium shop, a friend who owned a CD/Movie store told me, business is not about winning small battles, you will lose many, it is about winning long term wars with a decisive strategy. That strategy is service and making sure that when we fall short on quality or make an innocent mistake, that the customer is not left holding the bag. Besides that, no product is perfect, I like to think we are better, we try harder and that we do the best we can, but there are probably just as many customers who would like the opposite program and as a PR war this is not effective or useful. I know my competition well enough to know they are bright, resourceful guys and they also are proud of what they do and while I cannot speak for there policies or service, they probably also do the best they can. I would be happy to have your loyalty, but in this case it may be worth trying to resolve the issue with them since you already own the product, at the very least it may give you enough faith in there efforts to feel OK selling the product. I know from our experience many issues are due to installation and system variations and what doesn't work for a particular situation, may be ideal in another.

I have a lot of respect for you after reading this.

 

[rishma]

I hope everyone appreciates the no BS approach from Roger. This is such a rarity and a pleasure. This pride and self confidence bring us back again and again. In the next month or two I'll have a totally Tunze powered reef.