Very elequantly put Steve. And I agree with you. But you need to remember not everyone has a good experience at some LFS and there have been times when I have been qouted 2 differant prices for the same coral on my same trip to a store! Sometimes it feels they charge what they think they can get from a piece. And sometimes the prices are better online, but the stress and no real store to stand behind them can be a problem
Very simply put, if a business, stone and mortor or online stand behind their product and present excellent customer service, they will earn and retain customers.
I used to think online was the best, and for some stuff it still is, but overall I like getting livestock and corals from in order
1. other reefers
2. certain lfs
3. online
4. other lfs