Zebra tang for sale on DD today!!

What's a big no-no? Telling people what wholesale price is? Why would it matter? People are still going to but what they want no matter what the price is.

Yellow tangs are always about $7-18 depending on size, yet retail price them $30-50. Yet they sell like crazy all the time.
 
What's a big no-no? Telling people what wholesale price is? Why would it matter? People are still going to but what they want no matter what the price is.

Yellow tangs are always about $7-18 depending on size, yet retail price them $30-50. Yet they sell like crazy all the time.

Because it's EXTREMELY taboo and frowned upon for any shop owner to do. It leads the uneducated buyer to believe that "Well I saw on Reef Central this one guy said you get yellow tangs are $7. So I'll give you $14 for yours." Which is exactly what some silent reader on here will do. Don't assume your audience is the educated few actually chiming in. There's much more that go into the sale of these fish that you're not including.

By the way, outside of illegal/unregulated collection, overseas, or wholesale specials, you PM me where I can find YTs for $7. I'll buy 30. Again, there was recently a wholesale special on them for more than that, and they went like wildfire. Plus you were only allowed 3.
 
True, not everyone who views this is an educated fish buyer. And yes, there will always be those who go into a place and try to lowball. But most know that it won't be sold at that price to them given all u stated above. But still I see no harm in stating how much some are selling a particular fish for, especially when the mark up is an ungodly amnt. I support my local fish stores however some mark ups seem sooo unjustified, just bcuz its a "rare" fish, or worse yet, an extremely common one that lfs sell without QT.
My main LFS won't let his fish out of the store unless they are eating pellets or You insist you take it. I don't mind paying above wholesale for that.
 
I try and buy diver direct anytime I can for the simple fact that fish are healthier and you cut out all the middle men that do nothing but increase the price. Some fish diver direct isn't possible, like in this case with the Zebra. Bluemac, your right about there being uneducated people, even with them being ignorant if you will it's tough to haggle a LFS and get anything to come from it. If your at the LFS enough you probably know the owner, then you may get a deal.
 
Don't forget for online at least...

Guarantee, DOA, free shipping, etc... all play into price.

Even most of the time we charge $40 for shipments under $250, we lose money. East Coast shipments on a large box can go near $80.
 
Don't forget for online at least...

Guarantee, DOA, free shipping, etc... all play into price.

Even most of the time we charge $40 for shipments under $250, we lose money. East Coast shipments on a large box can go near $80.

From a business standpoint I totally understand especially with shipping prices and the guarantee aspect.
 
Especially when it come to large fish! Shipping something like a shark would be outrageous

There are importers that are sick of feeding sharks they collected, and will give you the animal for free if you pay for shipping. It's how we attained both bonnet heads when I was working for one of my previous employers. He was an absolute shark nut....
 
True, not everyone who views this is an educated fish buyer. And yes, there will always be those who go into a place and try to lowball. But most know that it won't be sold at that price to them given all u stated above. But still I see no harm in stating how much some are selling a particular fish for, especially when the mark up is an ungodly amnt. I support my local fish stores however some mark ups seem sooo unjustified, just bcuz its a "rare" fish, or worse yet, an extremely common one that lfs sell without QT.
My main LFS won't let his fish out of the store unless they are eating pellets or You insist you take it. I don't mind paying above wholesale for that.

But eventually it won't. Those lowballers grow immeensely in numbers until someone caves because they need money. At that point you see margins fall and the collapse of shops. Why do you think clown triggers dropped so far off in price, before they were captive bred? I watched that one as it happened, it was a local wholesaler who was responsible. Based out of Granger, IN no less. The market is MUCH smaller than anyone realizes.

What I was trying to say, and was overlooked, is that the mark ups aren't as "ungodly" as you exaggerate. Bandits are very risky to any retailer. You'll see 1/2 starve, at the size you quoted (4"), before one makes it to market. Then you expect to buy it for $900, and want it conditioned and a guarantee on top of that? And the wholesale price on a juvenile? You can double that price. And wonder why they mark up more common fish? To cover their *** as much as they can. I know both sides of the market very well, and I promise you're coming out ahead.

I've been asked/begged multiple times to become a partner in opening shops/retail business in this market. I've been offered a majority share with a minority investment. There's a reason I decline every time. I commend anyone who takes the plunge.
 
Don't forget for online at least...

Guarantee, DOA, free shipping, etc... all play into price.

Even most of the time we charge $40 for shipments under $250, we lose money. East Coast shipments on a large box can go near $80.

All things that online shoppers feel entitled to these days. Your site looks awesome man. I'd love to see your facility sometime. Always an interesting, and often overlooked part of the process. I remember when I saw Apet for the first time, kid in a candy store. And they're small potatoes now...


* eventually I'll learn how to include multiple quotes in one response....maybe!
 
There are importers that are sick of feeding sharks they collected, and will give you the animal for free if you pay for shipping. It's how we attained both bonnet heads when I was working for one of my previous employers. He was an absolute shark nut....

Point me in that direction! I have had my eye on speckled Eppie that DD has had since before Xmas. They keep dropping the price and I'm sure shipping would be 150$ or more on a 26" shark. Virtually everyone I know that owns a fish store (or have worked for) is just getting by and most are in debt with their wholesalers
 
Especially when it come to large fish! Shipping something like a shark would be outrageous

Just shipped two ~ 3' Smooth Hound Sharks yesterday.

At that point I tell the customer that they need to pay shipping via air freight.

Ended up being ~ 400 lbs for both sharks.

Can't do free shipping on that...
 
Just shipped two ~ 3' Smooth Hound Sharks yesterday.

At that point I tell the customer that they need to pay shipping via air freight.

Ended up being ~ 400 lbs for both sharks.

Can't do free shipping on that...

Yeah no way! 200lbs a box that's nuts
 
I often wonder about LFS and how they stay in business. Most probably stay afloat with servicing tanks. My LFS is a great store, the owner has a degree in marine biology and has been doing it a long time. He drives down to Los Angeles every other week and brings back great fish from top suppliers. But, assuming he brings back 50 fish (I think he brings less than that usually), say an average price is $45, that's a gross of only $2,250 every other week. He's obviously paying his suppliers and his expenses.

He rarely stocks exotic or expensive fish (purple tang or Chevron tang is about as expensive as his fish get), saying that his customers aren't in the market for expensive (i.e. more than $100) fish. But he does sell corals and inverts of course, and I know some fish get returned and sold again.

I assume there is a hefty markup on dry goods and the occasional tank build for a doctor or something. Seems like a tough business. But thank goodness they are here! I've only bought two fish from LA/DD, and that was because my LFS couldn't find them for a long time, and I got impatient. I like to support my store when I can.

I noticed that even Vivid Aquariums now offers regular pet supplies. Actually, the pet supplies comes up first on Vivid's website now. LA sold out to Petco. The economics must be such that you need the dog food/grooming/kitty toys to keep the lights on. The Petco / Vivid model may be the only way.

And yet there are big stores that deal in huge volume. The Reef Lounge in Orange County is an amazing place. Thousands of frags, hundreds and hundreds of fish at any given time. Exotics, big small, rare, you name it. They obviously are going ALL IN, I wonder if they are profitable.....
 
Very hard to stay in business just selling sw fish even with the mark ups margin for error is very small .. Now corals on the other hand you can do very well on bring colonies in and frag like crazy turn a 60 dollar coral into a 300 dollar coral cant do that with a yellow tang. Doing tank maintenance along with a shop is the only way I have seen small mom and pops stay open long term strictly doing saltwateer
 
My LFS sells freshwater as well, but he says there is zero money in it. How do you make any money on a molly that sells for $2.99?! The freshwater stuff is actually brought to him.
 
My LFS sells freshwater as well, but he says there is zero money in it. How do you make any money on a molly that sells for $2.99?! The freshwater stuff is actually brought to him.

I've had a few people suggest we sell freshwater...

I thought the same thing... but also I'm not at all into it...
 
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