I got one of these and it was very yellow, about 5500K, except it was DE and running on an Odyssea ballast (I lucked out and got a good one that seems up to snuff). Trustdeals was great to deal with. I sent it back and got a 14K bulb that is like a 10-12K bulb, which was spot on for the look I was trying to get. I've had great growth with the bulb, and I keep SPS, LPS, some leathers and a lot of zoos. The zoos are going bonkers. For instance, my Tub's blues have gone from 5 to over 25 polyps in a few months. Your mileage may vary of course.
So, if you want a 10K white look, you may want to try his 14K bulb. As disappointed as I was with his 10K bulb, I was pleasantly surprised with the 14K. Maybe it will work for you. It is tough to find the exact color and look that you want. Good luck!