I love the name change. It never failed that folks would ask if they could come even without frags to "Swap". I think this will be a good name change and sound more inviting to folks who are toying with the idea of a reef and just wanting info about SW.
I am not volenteering ( naturally

) but it would be a great thing to advertise is a begginer talk/workshop for demoing a new tank set up and explaining the basics of what it takes for a begginer to get there feet wet. We forget sometimes new people are totally lost on what a "cycle" even is much less bioload, proper set up, maintenence, testing... How to do a easy water change kinda stuff. Advertise a specific time for anyone wanting to just hear a basic SW set up speach and some one on one brain picking with the speach giver kinda thing in a seperate room. I see there is a reef slide thing in the lobby but a personal Q&A class for new folks would be awsome.
OK I am really brainstorming now!! How about someone have this workshop and it could be a free workshop but folks interested could buy a raffel ticket to actually win a demo tank that the instructer kinda builds for them. You know sand/rock placement and how its important to give room for growth of corals in our rockscape, different aquascape techinqes and styles.
I could supply the dried rock to demo the aquascapping and glueing it all together or zip tieing/rods and a peice of live rock in a bag of water to kick start the cycle when they get home and put the water in the tank. I am sure we can secure a donated tank from a LFS and maybe even the compleate set up. Some cheaper light fixture to start like a PC or VHO set up for the tank, a couple korilias and a heater would be a good basic starter tank. We would supply a list of sponcers for this tank and a new SW addict could go home and know where to go to buy upgrades if they want and sw supplies if we get donations for the equipment from different sponcers.
Something most people would have room for like a 20 tall, maybe a 29 gallon. Something this size you could set on an end table or dresser and not allot a ton of space to have a big tank till they were sure they could do it. Also A smaller tank this size could be aquascaped totally dry in the class and carried to a car trunk ready for water when they get home.
If a store doesn't want to foot the bill since I know they are generouse in other donations ussually, the raffel for the actual tank would probably pay for the demo material.
Also I think we need to somehow get the word out better with advertising. I can cut a link and put it on Craigslist once a week because lots of folks looking for getting a tank go there and will stumble across the link.
I would offer to teach this class but you know I would be late and that wouldn't look good if the teacher is late for class! If you all think this is a bad idea just shoot me down. Just brainstorming.