what pumps are we comparing here out of curiousity?
i was pretty much trying to say similar earlier, since residential power isn't usually billed for PF, a pump with a PF of 0.6 is going to cost less to run than an equivalent pump at closer to 1.0PF at the same given VA. Commercial power is another story, since they often ARE charged for excess PF and then you have more reason to care, or go 3-phase, etc...and indeed it applies the same with the heat, all the more reason you do need to really look at wattage as opposed to just VA, since the PF is actual important when we're talking about AC motors.
however, i think another thing to consider is, a DC pump might have a PF closer to 1, but it also might draw less power at a given GPH - if that's the case, it may even out somewhat.....so you end up getting charged nearly the same, one is higher VA but lower PF and thus lower wattage that way, and one is lower VA, but higher PF, and using a more efficient DC drive, thus still lower wattage....that kind of thing.
My killawatt thinks the PF is 0.6 on my fluval sp4. I don't know if that's accurate or not, but it's saying 66 watts, and it's rated at 88w max, I tend to believe this is true.