Anybody who thought that Amazon was ALWAYS the lowest price is definitely mistaken. People need to REALLY take note to this post. The only REAL advantage to Amazon is the shipping with Prime. There pricing has definitely gone up and people aren't really paying attention because they assume the pricing model is still like it used to be.
Everybody ever heard of the old bait-and-switch? Well that is what is going on now with Amazon. They baited everyone in and now that they have so many people using Prime, they increased their pricing structure. Yeah Amazon Prime is great, but definitely for small items you ARE paying a premium for it there.
Prime example, check out pricing for stuff like PVC unions, elbows, and the liking. You are paying 2-3 times more than Lowe's, Home Depot, etc. Really think the pricing increases are more to do with them having shipping almost built into the pricing, but when I see a 90 elbow for almost $5 where that same 90 elbow is $0.79 cents at the hardware store, that is when I started looking at there pricing.
What Amazon is doing is really driving B&M business out-of-business then we will eventually only be able to get things we want from them and the pricing will likely increase more. Just my $0.02.