Natural Life Aquariums is a BAR sponsor
I got mine from New Alameda Aquatics, also a sponsor. I had to ask Steve to order a couple buckets for me, though. It wasn't a regular stock item. At that time, it was $35 a bucket, out the door cash price.
I probably could have got it for even a little less from NAA, but I didn't want to lowball. Steve asked, "What's the best price you got from the other stores?" I said, "thirty something" so that he could pick a price that was fair to him. Like Fat Walrus said, give the LFS guy a chance, and the prices will even out.
I'd rather buy from a place like Natural Life or New Alameda, even if I end up paying a whole $2(!!!) more for a bucket. At least I know I"m not buying from a place that tortures corals and fishes.
And our sponsors do take care of us. Just remember all the free corals they've already given you/us for our swaps and raffles, the special sales they have for club members, the extra big frag they cut for you when you asked for a medium sized one, the extra polyps they give you because they "don't feel like" fragging.
When's the last time Petsmart or Connie's babysat your fish and corals for you when your tank crashed?