Like I said, I used to own an LFS. The mark-up then was crazy... 400% (including freight) plus a premium for better fish was my standard and I couldn't keep fish in the store. Looking at the current retail prices for fish, and considering wholesale inflation since the mid 90's, I can't imagine your LFS can mark up fish that much. I don't have any trouble paying today's retail for GOOD fish. Unfortunately, good fish are hard to come by around here.