CORAL Mag

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Check out the latest issue of CORAL Magazine. It has a nice article on Sustainable Aquatics and the good things they are doing. The article discusses with Matt and his father about how the business started and how it has grown. Glad to see them doing well and making the business a success.
 
Hey, David

Glad to see you are still around. How is your tank doing? Are you going to be able to make it to the meeting at Olivia's this month?
 
tank is doing fine - just trying to keep some mushrooms from invading the tank. I am going to try to make it to the meeting. Time to try and find that cookie recipe again...:bigeyes:
 
Thanks for the heads up.

Hmmm. I might be able to make the meeting with competing cookies. We'll see. :)
 
thx dave.

Nice article. The whole "tank raised" idea seems a bit subjective, though.
Do you mean a bit misleading? It's perfectly objective whether an organism is raised in a square box in captivity or the ocean, but when we hear "tank raised" we tend to think "tank bred, tank raised," whereas these are "wild caught, tank raised."

Don't get me wrong, I think what they are doing is absolutely great, and certainly has less of an ecological impact than capturing adults or sub-adults. But the marketing is... well, marketing. It's hard to simplify complex processes into two words that sound attractive to consumers. :D
 

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