Good point Reefwifey on # , but # 1 would be purely subjective if a group set out to set prices. I don't think anyone on earth can tell you what a zoa is worth, but I can tell you what it's not worth, and I will never say it in public and certainly not in private,. I wouldn't want to offend anyone who might be trying to secure top dollar for something. But if someone wants to pay $ 600 for a zoa colony, I say let them. It's their money. It's no different than a guy who pays top dollar for a car when the Blue Book price is half what he/she paid for it. "Let the buyer beware". Sure, retailers and wholesalers set their prices and profit margins, but they have to make a living and to stay in business. So we have to submit to their pricing points and that is what and how we have gauged value in the past. I hear people saying, “well it sold for $ 300 on Ebayâ€Â, that’s Ebay. You won’t find a LFS doing that, why, because they would never sell them. They have to rely on rapid turnover as often cash flow needs to remain constant.
Many many years ago when I sold my propagated corals on Ebay, I listed some items and placed my reserve, which I thought was fair for frags and colonies that were aquacultured in the best of long term stable parameters. I took great pride in growing what I grew. Then it happened, I placed a reserve of $ 80 on something, and it sold for well over $ 450. Now should I say, "oh, no my friend, that's too much, let me send you $ 370 back". No, it's call free enterprise. I didn't charge that much, but he saw fit to pay that amount because in his mind it was worth it, or, he wanted that particular piece that badly. It wasn't worth more than a hundred dollar, yet he paid several times more than its value. "One man's junk is another man's treasure" Conversely, the inverse is also true, "One man's treasure is another man's junk".
I see so many reefers calling this rare and that common. I don't consider anything rare anymore. If you know where, how, and when to look, you can find just about anything. I find stuff that I have never seen all the time. Everything in a LFS, on line on Ebay is worth what you’ll pay for it. I personally have my own formula and limits based upon certain elements, but that’s me. I went to a store earlier this year that I went to 30 days apart for 3 solid months. I wanted to see if anyone noticed what I saw in their tanks. I saw reefers come in and ask for this name and that catchy name, and not a single person ever noticed what was sitting in plane site. I couldn't believe what I saw, but there they were, 5 stunning colonies, not frags, but colonies just sitting there, for almost 3 months. I personally am not into names so I don't know what they are, but I found blue, purple, yellow and lime, watermelon and lime and a bloody red. If you can read the lights in the tanks, you can find just about anything. I only wish I hadn't deleted my database of every zoas and palys I have seen, photographed or had in my possession in the past 13 years. There were over 500 pictures of some of the craziest stuff you'll ever see. Many of which I haven't seen in years. What I’m saying is this, if you like it, buy it. If you don’t or if you do, yet someone else pays 10 times what it’s not worth or what you would have paid for it, they hey, let them. Doesn’t make them stupid, maybe uninformed, but I’m not going to pounce on them. Sorry I went off on a tangent.
If any group or duo of reefers sits here in judgement and try to place a monetary value on this zoa and that zoa, I can see all hell breaking loose over it.
Mucho Reef