It seems that the CREES seem to be the ones everyone is buying, are they the best lights or just the most cost effective for the price?
What about the Endor star or the ZxPower Z50 50W High Power Led - White, 30-36v, 1.5A, 3000lm [ZxP50] (May be a bit much at 3000lm)
I am just trying to understand if there is a reason for the CREE trend
The Cree trend is probably partially habit, and partially justified. Arguably, Seol Semiconductor and Luxeon also produce suitable LEDs. It probably depends on your criteria. IME the following are important features:
1) Efficiency - lumens per watt. Cree XR-E, MC-E, XP-E, etc and Luxeon Rebels are all around 80 - 90 lumens/watt the way we drive them. Cree XP-G are around 120 - 130. Some people used to use the older Luxeon I/III/V series, but they're far less efficient. SSC make some LEDs that have similar specs, but they fail the other two criteria:
2) Usability in our standard approach: Some SSC products, and even some Crees, fail here. Generally, there are a whole class of super-high-output LEDs that are just multiple emitters on the same die. Some of these, like the Cree MC-E, are easy to use, because the emitters are in series. Some, like the SSC product that's escaping my mind right now, are in parallel, which means they need drive currents WAY above what our typical drivers can handle. Also, some of these super HP LEDs just put out a TON of light from a single point source, which makes positioning/heatsinking/spreading light out over the tank difficult. And generally, they're no more efficient than using several XR-E for the same output, so there's no argument to use them.
3) Price/availability. SSC make some LEDs that are similar to the XR-E in nearly every spec, but they're generally very hard to get at reasonable prices through the typical channels we're using as hobby enthusiasts, which probably accounts for their lack of popularity.
You mention the Endor Star. Besides the Cree products, I find it to be the most viable. It's just Luxeon Rebels pre-mounted on stars. I've used it in several builds. Though, it does bring up some more selection criteria beyond the above - the Rebels have a wider viewing angle than XR-E, so the light will be more spread out, and optic choices are a little more limited. The current king of HP LEDs, the Cree XP-G, "suffers" from these two issues as well - it has a pretty big viewing angle, and no wide optics to "fix" it.