Yes it is possible to either run pumps in parallel or series. However, I don't know if the current pump you have is designed for the series setup.
Theoretically, one would assume that adding two in parallel would double the flow rate, but it doesn't......as the flow rate increases, a greater head is produced so the total flow rate isn't doubled. So adding two in parallel to boost it would probably only increase the flow rate by 30% I am estimating by looking a generic parallel pump curve.
The attractive thing about having the two would be a redundant system, but I don't think the double in price of another pump with only 30% return is a wise design choice.
I agree with the above, up to a bigger external pump and call it good, they are usually designed for your loads compared to the smaller submerged pumps that would probably fail prematurly under that loading condition........what is the current pipe design from the basement to the display and what kind of turnover rate are you trying to achieve?