Not sure if it's the photo's color, that's a rose bta with white flecks and purple tip. That's one of the one I am on a waiting list for (from my friend).
As for price, I will let other US reefers comment as I live in the reefing capital of Canada and we get outrageous deals on corals (ex: $40 any coral colonies, and these are not left overs). RBTA of course demand a bit more but still cheaper than any price I've seen on US eTailers.