Please no one take offense, but if you are planning on buying (or not buying) a coral solely for the name, you are part of the problem. Complaining about names and prices doesn't change anything - people not buying at those prices would change things. All that particular vendor's listings start at $4.99 and run for 2-3 days, so cartoon name or no, wrong name or no, there are obviously lots of people out there who have no complaints about either.
Regarding the seller, I have ordered multiple times from Bryan, prior to when people started going insane on his auctions. I had a couple zoas that never opened and a couple SPS frags that arrived DOA and he worked with me readily to remedy the problems quickly and extremely fairly. I ordered a LOT from him (see reason below) and had less than 3% of the corals with any issues. The pictures on the listings are accurate and not touched up, but the names are definitely of his own creation many times.
Just 3 months ago I was winning his auctions for amazing multi-polyp zoa frags and really nice multi-branch SPS frags for less than $10. Word got around, I guess, and some of those very same morphs now are selling for $100+, sometimes $200+ for similar polyp counts. I'm glad I got in when I did, but it makes me sad (for the hobby) to see that happen. I'm sure the vendor loves it, though, and more power to him for providing awesome pieces. It's not his fault people are bidding to the stratosphere.