The thing is I wouldn't have had as much of a problem if they had come out with these higher prices originally but they didn't, who's to say in another 2 or 3 weeks they won't raise them again??? Like I said, if EVERYBODY increased their prices I would definitely tend to believe that Hydor was behind the price increase but evidently that isn't the case here as so far just Dr.F&S has increased their prices. That makes me tend not to believe that they weren't making money on them as that would mean neither are the other smaller company's that are selling them and those company's can't afford not to make a profit on the product they sell! Right now it just seems like a game of dirty pool that Doc's F&S is playing with the average Joe reefkeeper, this item is white hot and everyone wants one so they decide they can raise their prices and a few people (like myself) will complain but the majority will just take it because of their reputation as a good company to deal with and they easily have the most advertising dollars so they can out-advertise the smaller companies. I guess it's up to people who don't like these underhanded tactics to inform the general public so they're aware there ARE other places besides Doc's F&S to buy these new pumps and at more reasonable prices!