where is the rock coming from before your tank? shipping, LFS, hobbyist?
if you know it came from an already cycled source and you get it to your tank pronto (< hour or two, assuming stays wet), then it likely doesnt need to be cycled again. but if you are having it shipped or it is going to stay in air or stagnant water for too long, then it is recommended to cycle it again so that you don't have an ammonia spike.