As far as innovation and stealing R&D goes... I think there's a lot to be said about having Pump + Controller + Light Sensor for such an economical price... that is if they last. The pumps look pretty much like clones of Tunze pumps but I believe the programming, speed control programs, and light sensing is unique to Jebao. Also I don't think Tunze can simply patent oval shaped pump.
I think people who are saying they wouldn't spend XXX million dollars on a Ecotech pump are also kinda irrational. Jebao and Tunze do not offer critical tested OEM backup battery systems with graceful failure and Ecotech doesn't offer a pump you can point. Both features are critical to me so that is why I have both a MP40wes, MP10es, and two WP-25s in my tanks.
A lot of people here lost a lot of livestock and wiped out tanks during Hurricane Sandy when the power went out an unprecedented 5-6 days in the tri-state area, even in Manhattan! A lot of that could have been avoided if there were battery backups for pumps.
As far as naming goes, it might be a cultural thing. In Western culture, you honor your ancestors by naming your children after them. There might be something similar going on here.