It is interesting how a different climate can make a huge difference. Even in the summer months here in Colorado, tank heating is BY FAR my biggest expense. The very low humidity and with temps getting into the 50s at night even on 100 degree days, the evaporation and cool nights just suck temp right out of a tank.
I run submersible Laguna/Askoll/Mag pumps not only because of reliability, but for the extra warmth. When the halides are on, they take over the heating and spare the heaters a bit, but at no extra cost.
You can cool a tank to almost any desired temp with just fans and evaporation with humidity in the teens during the day in most of the hot months.
Perhaps when talking about heating, location and climate should be the first question asked.