I found a study by Phillips the other day comparing remote phosphors to to direct coating phosphors. That's where I got the 20% (I think) number from. Unfortunately I did not save a link and my memory for these things is not very reliable.
Yes, it would be nice if there were a more direct data sheet, but then I would sleep more and read less and where is the fun in that.
Edit: Sigh. It was a Cree paper, and the 20% was the lumen output gain from the remote phosphor. They mention internal reflection loss, but do not put any numbers to it.