Its wysiwyg. They sent me a picture of the mouted rock and the zoos I was ordering. You place the order and in a day they send you an email confirmation of what you get and the shipping costs. I am not into acros or palys , ppe or rpe on any level. You cant compare ric or soft related corals to SPS. SPS in person is more of a good plan for the money. But in this hobby, you hae to try things. I researched the website and all it had to offer. If it doesnt turn out like I think it will, I will look other places. As far as posting prices on the site, I am not sure. I am not a business owner, but if I was and someone lived a general closer distance to me and may be a repeat customer, I would specicfically give him a sweeter deal. Hopefully this is the case. I am sure and I know that other people around the country are buying rics from him at the website price. Its just business.