That's an interesting point Marc, but look at it this way:
I bought into the Vortech line based on the published flow and electrical consumption. So my math gave me a need for 9 pumps x 3200 gph @ 35W for 28,800 gph plus the 4,200 gph from my return pump after head loss. The Vortechs would provide the needed flow for just over 300W, and using equivalent Hammerheads, I would be running at close to 2,500W.
The down-side for me is obvious. But having to use them on pulse or 60% on continuous changes the equation quite a bit. So while it doesn't make sense for you to use them at 100%, for me, it was/is needed. I don't really care about waves per se, and I know that is the "hot" subject in flow these days, but I am concerned with the net flow. It's tough for me to get my head around net flow when creating waves, because as I understand it, a true wave multiplies the flow in some fashion. I just don't undesrstand the math.
I certainly would want randomized flow though in an effort to reduce detritus piles...so that brings me from 9 units to maybe 12. That seems fine to me in terms of net flow, although the $5K seems a bit stiff for the net flow. The one fear I have had since getting the Vortechs (outside the heat issue) has been the upkeep. With 12 pumps, I would have to have at least one out of service at all times just to keep them clean, nevermind a failure of some kind requiring service. Mine have been back and forth so many times now, that when I bought my 5th pump, I still only had 4 mounted. So IME, to keep 12 pumps running on the tank, I would actually need 14 just for a margin of error.
So that brings me back to my request for a fan mod. Being able to run them at 100% for whatever period desired and keep the temp. below 110F seems to be an excellent and marketable solution. I don't think anyone wants to buy an expensive pump only to be able to use it at some percentage of full power.