<a href=showthread.php?s=&postid=9653901#post9653901 target=_blank>Originally posted</a> by JeffReef
I also can't stand the "let me asked my manager..." tactic. We all know they're just trying to wear you out by stalling the negotiation.
This statement is completely untrue.
The reason there is a sales manager that the salesperson must go "check" with is:
1) most salespeople aren't knowledgable enough about credit, financing, bank guidelines or inventory.
2) market just like real estate is what affects the willingness to negotiate (deal) on a particular vehicle. Salespeople want to make that individual sale just like the customer wants to buy it. The managers job is to ensure they are getting the most for that particular vehicle in relation to the martket. If they know that by passing on a deal, they will make a $1,000 more by the car sitting on the lot for another day, then it makes sense to pass on the deal.
3) salespeople get attached and personal with their customer. By having a third party not personally involved, the manager is able to be objective and maximize profit.
The bottom line is that just like any industry where there is negotiation, the seller's job is to maximize profit and the buyer's job is to minimize profit. There is an obvious conflict of interest.
When it comes to getting a deal, there many different approaches to accomplishing this. First you must decide how low is fair. All dealers will make almost nothing on a deal. If you are a buyer that doesn't only want a fair (for both sides) but a zero margin deal than it's possible. If you just want to go home that night not wondering whether you got a deal or not that is possible to. For some reason it has become unethical to make a buck when selling a car. I mean look at the rediculous money people pay for these LE frags. A
The amount of discount on the car depends on the product. I sell cars that have between $400- $3500 margin. Domestics can have double. It all depends. Then you have rebates.
What vehicle are you looking for?
<a href=showthread.php?s=&postid=9650849#post9650849 target=_blank>Originally posted</a> by Reefugee
BTW - if they try to pull the "we are selling it at cost and are not making any money" - it's a bunch of BS. A lot of dealers get rebates for cars sold. So it's possible for them to sell a car for "below invoice" and still make money. In addition, if the dealer sells more cars, they get better selections of cars in the future. Dealers also make a lot of money off from service (they are hoping you will go back to them for service) and selling used car. But always buy your car at the end of the month. I usually start negotiation about 2 days before the last day. I tell them that if we can agree on a price, I will be in before the end of the month.
I have sold a car and actually lost monet to sell it. Dealers don't own the new cars, they finance them. There reaches a point where if the car sits on the lot long enough, it costs more by keeping it on the lot. So if they lose $100-300 it makes sense. Also it doesn't matter whether it is the end of the month.
<a href=showthread.php?s=&postid=9653713#post9653713 target=_blank>Originally posted</a> by TeeLapia
But mislead them as much as they mislead you.
The only reason there is any deception is because "buyers are liars" Your jobs as a customer is to get the best deal you can any way you can. We know you're lying. Customers lie 10x's moe than any salesperson. I don't need to lie to sell a car.
When it's all said and done, some dealers are willing to make less on a deal than others. Also every make and model has it's own market. The best thing to do is go online to edmunds or manufacturer's website and get an online quote from a few different dealers. Don't email them a say what's your "best price" communicate with them in a personal manner and you'll get better results. When you ask for the "best price" or "best quote" you label yourself and typically get fewer responses as you'll be ignored by a some of the dealers. We hear "whats your best price by over 75% of the customers that walk through the door. It is not the secret code to getting a deal. Everyone wants the best price and we know this. I've never had a customer walk in and say "what's your worst price" Keep in mind that usually the larger dealers are willing to make the least profit. Then there are tools like
www.carsdirect.com that give you a basic idea of the deal you can get on a specific vehicle.
The most important part of buying a car is recognizing when you have a deal. So many times these days people don't know when to quit. They spend days or weeks trying to save another $100.
Finally, the key is that the best price is determined by the price you are willing to pay. The more educated you are, the better deal you'll get. You can use the tools available to educate yourself so that when you walk in you'll have a better idea of what to actaully pay for the vehicle.
If you need any tips or advice as to whether you're getting a deal, let me know.