Sweet, thanks for the detailed response. I think I'll go with this option for now, as money's tight and we don't often get power outages.Presuming you're serious about an upper limit of $200, there isn't a "best" generator, because that's the rock-bottom, cheap-as-dirt range for the category. Quality only starts to just barely creep in at the $500 price point, and overall "nice" starts at $1,000 for the Honda EU2000i. So get whatever brand is cheapest and available, because brands are really meaningless in that range.
But given budget restrictions, you might consider an alternate set-up: a 12VDC power inverter and a high-quality extension cord. A big plus to the set-up would be a 12V marine deep cycle battery of about 75 amp-hours (i.e., "car battery" size). You simply run your tank's powerheads off of the inverter/marine battery until it's exhausted, then run your tank off of your car while simultaneously re-charging the marine battery. Obviously, if you decide to do this, make absolutely sure that your car's gas tank is full before the storm!
As far as sizing the power inverter/generator, you can simply add up the wattage of the equipment you want to run (powerheads, heater, return pump, etc...) and compare it to the total wattage output of the generator or inverter. So long as the supply's output exceeds your demand by 20% or more, you're good.
I'll get a high quality inverter and make sure my tank is full of gas before storms!