If you smell sulfate (end product) your bacteria is not getting enough food (nitrates). Ramp up the flow or remove and store half the media for later usage.
Whoever wrote the DIY directions does not have a good handle on chemistry. You cannot ever smell sulfate. You smell hydrogen sulfide. The difference may seem trivial, but it is the same difference as between ammonia, nitrite and nitrate. One needs to understand the chemistry to make informed suggestions.
If you are reading a higher nitrate reading out of the effluent then the tank you need to increase the drip rate.
In this particular case, the Salifert kit is likely giving false high nitrate readings, based on the nitrite test result. So one needs to be very careful how one proceeds since the denitrator is not necessarily generating any nitrate.
I'm by no means an expert on denitrator tuning, but it seems to me that if the nitrate is only getting partially reduced to nitrite, rather than all the way to N2, that one wants to increase the residence time in the denitrator by reducing flow, not by increasing it. That said, if it is just a matter of waiting for additional bacteria to build up, then just waiting longer may be a fine plan.