Most people recommend 3x to 5x turnover through your sump. If you start to get much higher than that you must do more to help prevent bubbles from entering your display tank.
That would mean that you should have somewhere between 60 and 100 GPH going through the sump.
Keep in mind, this assumes you have some other means of flow in the tank such as a closed loop or power heads.
There are other things to consider, too, but as a general rule of thumb, this should make for a happy tank.