They are nice. I have been playing with the Ocean Blue (15K) and a Sky Blue (10K). All you have to know is it is the very first LED chip made for aquariums. Everything else was originally designed to do something else and rigged in to an aquarium fixture. The parent company DiCon is very large and makes similair chips for fiber-optic devices. They own the company, the manufacturing, marketing, etc.
This is also the first LED with a glass lense over the 21 diodes, allowing a majority of the usuable UV to get through. The shimmer is like no other LED or aquarium light for that fact. Once you see one in real life you will be hooked.
Took some PAR readings on a 29 Biocube. The 10k topped out at 2888 two inches from the diode. at surface and 6" away it was around 2000. Below the surface about halfway down the tank i got 400, in the sand it was a little over 100. Not bad. The company does not claim to be equivalent to a 150watt halide PAR.
The down side. Yeh... the release date it getting a little drawn out. I was told the end of July.

There is only one attachment (the gooseneck) available sold separately and I am not sure if that will be ready the same time as the fixture. It can be hung by eye-hooks tho.
They are not dimmable either. But there is talk of the 350 model being so.
Some pics
The 15k over my 28 Nano. Looks more blue than it actually is.