I think the thing that is most interesting about the idea is that they move that volume of water at a lower velocity. It's the same reason impeller pump lost out to prop pumps. With a prop pump you could increase the volume (gph) without needing to crank up the velocity.
How it does long-term remains to be seen. Since my tank is brand new, I am willing to give it a shot. If my tank was grown in with large colonies I would be more hesitant.