The "mini heat sink" you refer to is not a heat sink at all - it is a metal-core PCB (printed circuit board). This is just a larger version of a "star" PCB. This needs to be mounted to an appropriately sized aluminum heat sink. Some LED manufacturers mount these PCBs to a flat sheet of aluminum and then put a fan blowing on that sheet, this is also a good way to do it. You can probably mount these to a decent finned heat sink and get away with no fan but those flat bars are doing nothing
EDIT: I shouldn't say the are doing nothing, but in adequate. At a minimum (the cheap route) you want a bunch of "U" channel aluminum stacked up to form a "finned" heat sink
I think I should use the fans regardless. I'll go look into the aluminum plating. What would you recommend for a thermal grease? Thanks a ton for the help!