Adding some phytoplankton to the tank certainly doesn't hurt, but research has shown that small clams have no more need for phytoplankton than larger clams. I believe it was the Fitt & Trench experiment where they put squamosa sperm and egg in sterile seawater for 10 months, and they grew, showing their zooxanthallae were providing them with sufficient nutrients for growth. Your tank will have plenty of other types of plankton, so they'll be just fine without supplemental feeding.
The biggest problem I've heard with smaller clams is survivability during shipping. It does seem that they're coming in smaller and smaller these days. For aquacultured clams, the earlier they can get them out of the grow out tanks and sell them to fish stores, the more money they make. Croceas only grow to 5 or so inches anyway, so I'd have no problem buying a 1" clam if it looked healthy.