Those guys do know there carbon

Especially since they are one of only two manufacturing companies for the US. And it is repackaged by a multitude of distributors, just like GFO, packaged by Two part sollution, Two little Fishies, etc.
Your absolutely right the ultimate useage expectancy depends on a plethera of variables which you mentioned.
A difinitive measure of your carbons life can be evaluated, however, it is not possible for most of us as it requires Methalyne Blue to execute, which is no longer available to just anyone apparently. But by placeing the carbon in a glass with RO and dropping some blue in there; if the blue stays, your carbon is exhausted, if the blue dissapates the carbon is still active and working through adsorption.
I personally use smaller amounts and change more frequently. On my 50 I use 1/4 cup and try and swap out every week. So far, my water quality is just as clear if not more consistantly so. With no ill effects nor do I feel like Im not using enough. Basically this is the same by volume as the recommended 1 cup per 50g every 4 weeks.
However, Boomer the carbon guru in the chem forums suggest beyond a 2-4 week period to do a rinsing and breaking up the GAC for full use of an intended 4-8 week period.
Btw, pass the popcorn already!:lol:
-Justin