Better would be to use a latching circuit, the design of the circuit itself, reduces the amount of cycling. A flyback diode is used, across the coil, to eliminate flyback: the sudden negative potential seen across the coil, when the power is suddenly reduced or removed. 1N4004, 1N4005, or 1N4007 power diodes would be adequate.
The circuit is very reliable, however, as with most things--a mechanical fail safe should be employed also, as well as a low water level main pump shutoff.
Generally, a debate ensues after this post. The topic would be, mechanical vs electrical ATO systems. In either case, an electrical system would be needed either for the main system, or the fail safe system. Mechanical fail safe for an electrical system; electrical fail safe for a mechanical system.