I have not missed the point.
Having been in business in a prior life, I am fully aware that a biz owner has to defend his decisions, right or wrong. Not to be contrary, but I believe that Aquactinic has missed the point on this one.
If a biz raises the retail set point price so that a newly-initiated dealer network can make a fair profit as well, then as a biz you have to know that your volume (that's units sold), is going to go up considerably - due to better market saturation.
And when making this transition from single source supplier to one of wholesaler to a dealer network, you are safe in lowering your profit margin because you know you will make it up in volume. And I think Aquactinics either does not yet trust the new business model, or they are just being greedy and skinning a cat that wants skinned.
But that just my feelings on the subject; yours may deviate.