When they started up they definitely would go the extra mile for their customers. I know they did for me. I still see them doing the same. Personally I haven't needed to use their customer service in many years but when I did it was 2nd to none.
Recently I have seen a handful of folks making a stink thinking they were wronged over stuff no manufacturer would touch. Could it be that many people are buying used equipment and expecting ecotech to warranty equipment that is 4+ years old with transfer of ownership? Obviously this isn't always the case and there will always be issues and people that fall through the cracks.
The reality is Ecotech sells a ton of product world wide with a ton of happy customers. The sheer numbers of end users is going to increase the number of issues we see on a public forum but the percentages of people who have an issue are likely far less than in the beginning.