The instructions say you want something like 1lb per 50 gallons, or thereabouts. I don't remember exactly. I ran for 24 hours because it just seemed like the thing to do. I don't know if the rate is that critical on the carbon. You just want to make sure it goes through the carbon under pressure, so that all the water has to go through it.
However, I siphoned flatworms for about an hour before I started. You just siphon them into a mesh bag. When I was done, there were almost no visible flatworms.
Then, when I dosed flatworm exit, I saw a bunch of new dead ones. They kind of come out of the rock. I siphoned as many of those as I could also. The cannister filter I ran had both carbon and filter floss, to catch flaworm bodies. The idea is that you want to have as few dying in the tank as you can get away with.
Find out if your friend siphoned his tank first. I have heard of lots of people who had great success, but I have never heard of anyone having any problems when they followed the directions.