So I talked to the owner at EZ Scuba. The cost for the class is $99 if you buy your mask, snorkel and fins from them and they'll match anyone's price on gear. Same price I paid. Basically, they are so deeply discounted there's no room for more discounts. This covers your class, books, dive card and DVD. Then you'll have 4 dives (2 pool, 2 freshwater springs). This will cost another $150 or so.
So basically, minus your gear, you're looking at about $250 with a company that's been around a long time and has a lot of experience. Pretty good deal. And considering Richard from TBSaltwater has dove over ~10k, his recommendation played a lot into my decision.