The biggest hurdle for any store, is the ability to attract and engage customers that aren't hobbyists. To be able to continually bring new people into the hobby, is where the capacity to pay the bills comes from.
Existing hobbyists, generally speaking, are going to be "cherry pickers". They have limited space to add things, and are very selective about it. The demographic that stores need to focus on, aren't on reef central. They don't use craigslist. And, they wouldn't shop in someone's garage.
It is a tough business, no doubt. As a store owner, or LFS employee, you have to love the animals, and the endeavor, more than money. That is the only thing that will replenish you day to day.
you bring up a lot of good points, and this is an interesting topic (at least to me it is.)
aquarium arts opened when, 2003? there are currently no other east valley stores that are even close to this. and i don't see aa closing any time soon (just a guess, no inside info or anything.)
my question is - how long will the other current east valley stores last? not counting the 'pet shops' that just have a saltwater section. which shops will have actual proven "longevity"? that's obviously a subjective term, but my non-scientific guesses are as follows.....
the aquarius - no
club reef - yes
reef monsters - no
aa - yes
southwest aquaculture - no
shark reef - no
coral reef imports - too soon to tell as it's not open yet.
what do you guys think?
Anyone know if this shop sells fish too? Good pricing on corals? Thanks