That's pathetic.
I guess it's not totally unexpected though. Matt rubs shoulders with many with high influence in the hobby, and the repeated exposure over 3 years allowed for a lot of drumming up interest. I'm hoping that CORAL runs a 6-page article on other "new" clowns to also help pad the pockets of other breeders who are actually pushing the limits, and continue filling inboxes with email updates on the progress to keep up enthusiasm.
I find this whole situation unbelievably ironic. Matt is, and continues to be very outspoken against "designer" clowns, calling it the guppification of saltwater breeding. Sure, some hybrids are not readily found in nature, but line breeding is nothing new (do you like Corn? That's sure not natural). Now, on the top of his "undesirables" list are hybrids. Now ask yourself, why in the world would a maroon clownfish be worth $10,000 to someone? Generally speaking, maroons have large nests. If the genetics are really as strong as seen in Matt's case (which leads to more questions about why this hasn't been seen more readily before, even without much collection at PNG), it will take only a few batches of well-raised fish to saturate the market, thereby crashing the price. Unless this trait were hybridized. Can you imagine lightening onyx? lightening picasso? how about more easily attained - lightening GSM? That is where the money might be worth it.
Matt - perhaps one of the largest proponent of pure-blood, non-designer fish in the hobby, has now successfully been one of the single largest influences in the designer clownfish industry.