I have the same problem, however, I am very well familiar with the need to tip the pump in order to purge the pump/line of air to permit the impeller to drive water.
Mine has been working for over a year w/out issue. Every 2 months I clean the sensor in a vinegar water solution, I take care of the osmolator.
Suddenly, 2 weeks ago, the sump water line dips below the sensor, but no power is being sent to the pump. I've tried every trick I know as well as reading through the owners manual.
Is there an address i can send my unit for repair? It was so expensive to buy new I would be hapy to spend a few dolalrs for shipping to TUNZE for professional repair.
Thanks, P-Stop