I have a long post of it on my blog, but here it is :
"So what is in a name? A definition? A description? A trademark? A benchmark? A way to differentiate between two opposites? Or alikes?
You all know that I do a lot of web surfing, sometimes too much.. friends add. But it allows me to get an understanding what is happening in many regions of the North American reefing industry. I can get a good feel on the pulse of the hobby in an area. So why is this entry labeled ‘Name Game Gone Berserk†and how does it relate to all of this?
Well, let me tell you. I am witnessing a vast majority of reefers AND e-tailers over-marketing every possible coral known to man to make a dollar. I am seeing SPS, LPS and soft corals getting the same treatment that a marketing firm would supply to big dogs such as Pepsi or McDonalds. I am seeing greed, and I am seeing detriment to our hobby. And I can’t stand it any longer!
Initially it was great. We would have very unique slower growing corals that were insanely colorful which couldn’t be found by many reefers. Usually, we tagged them with the farmer’s name and that would have been it. A lot of people would use it to track lineage for originality as most likely they would command a hefty tag. Steve Tyree, Greg Carroll, ORA are some that originally had their names on certain corals, corals that were worthy of unique names. Now, for example, we have local e-tailers (online vendors) who cannot stop naming every coral in their possession with their acronyms. Is it necessary to label an aquacultured pink birdsnest a TNR Highlighter Pink Odyssey S. hysterix? Or a bluish grey chalice a TNR Enter The Matrix Echinophyllia? Trying to make a 20$ frag turn into a 120$ frag? Sad, really.
Not too long ago, I wrote on the whole name game and why it was ok to do so. I think now I feel ashamed to even had thought so. Greed stewed this all up. People trying to profit from everyday corals that are seen in the hobby. Why not name something that is rarely seen? Something that takes three times as long to grow? Something that it is an immense challenge to keep?
But the problem lies with the vendors. They think all of their coral are unique and rare. Unsuspecting buyers would acquire this coral, and then see it at another location dubbed something completely different. Is that healthy for our hobby? Does anyone have any respect towards the consumers? What about towards the hobby? Because partaking in this name game is completely and utterly disrespectful towards any member of our global community who takes a lot of pride and strives toward caring and culturing for hard to find and keep corals.
So lets keep the names on corals that need it, and discard your shameful acronyms. Unless of course you have the rarest collection known to man!"
That's why they come up with the hyped names for readily available and easy to chop corals 
