Hi Scott and all- thanks for inviting me to play! I'm in the midst of frantic packing for a trip at the moment, so I haven't gotten a chance to read the whole thread -7 pages, maybe I should have pretended I never heard of this thing

Anyway, I think I got the gist of it from Scott's PM, so I'll toss a few things out that come to mind, and delve deeper when I get back. I won't touch the product thing specifically as I am not too familiar with them and would want to read up more before I offered any thoughts.
But, with regards to the gassy corals and vodka, There are a few possibilities that pop up immediately. It seems likely that it is a microbial metabolism effect as has been suggested. Several possibilities exist. In this case, dosing with vodka, sugar, etc provides a nice carbon source for heterotrophic bacteria. One byproduct of their metabolism is indeed CO2. Feeding them will have the positive benefits associated with the product claims, but ingested bacteria will possibly produce CO2 in certain metabolic pathways. But, there are other possibilities (of course). The heterotrophic bacteria are a diverse bunch and not all are coral friendly. Certain strains of Vibrio are notable in this regard, and they will happily chug vodka etc like the rest, and often will destabilize the happy resident surface microflora and can cause tissue irritation, bleaching, and necrosis. The sugars they are consuming can also stimulate the formation of biofilms, an exopolysaccharide matrix that allows them to survive attack and become resilient within their big ball-o-snot.
But, then bacteria may not be the causes at all, but instead it could be the corals commensal endosymbionts; the dinoflagellate zooxanthellae that provide much of the coral's energy. Too much good food for them has been shown to increase the rates of division, photosynthesis, etc. Instead of producing CO2, they produce O2, and in this case, it can be too much of a good thing. It can lead to O2 accumulation in the tissues, as well as other even less desirable chemical species, such as reactive oxygen intermediates. Accumulation of hydrogen peroxide, nitric oxide, etc can be very damaging to coral tissues. Studies have demonstrated the forceful expulsion of zooxanthellae from coral tissues when grown under high nutrient conditions (bleaching). I guess an indication of whether this was the case would be to look and see if there were more cases of polyp extrusion in high-light parts of the colony, versus those that were shaded.
This isn't to say that dosing with these products is in any a way bad thing, properly used, they should have plenty of benefits, and it’s just a balance. It is an interesting phenomenon and I look forward to reading up on the whole discussion. The timing is good- I'm in the process of setting up a marine microbiology service laboratory mainly for aquaculture operations, but also for hobbyists. It should be running at test levels next week, and I'd be interested in looking at heterotrophic bacteria and Vibrio levels following dosing if people are doing this locally (to get good results, samples should be run within 8 hours of collection, preferably sooner). It might give a little info about secondary microbial processes and give me a chance to evaluate my methods too boot.
Ok, I think that is all a little overboard for one post! Back to packing.