Not sure where certain information or perceptions are coming from but there's an assumption that's just wrong: Future products will not necessarily require a Reeflink to control them. Like the VorTech pumps, like the Radion lighting, all of our products are "smart" right out of the box and you have control for them built in. If you want wireless control then our product to facilitate that is the Reeflink.
Saying it's expensive and then comparing it to a control system that costs hundreds of dollars is a bit extreme.
What we are doing is unmatched by other offerings in this industry. Many companies use Bluetooth, IR, etc. Some products exist allowing you to set up local web servers that then require you to perform port-forwarding to access your products from outside your home network. No one else has implemented a cloud based control system (EcoSmart Live) that features endless upgradeability for the future and is designed with simplicity in mind. The Reeflink is your bridge to EcoSmart Live and EcoSmart live is the control platform for our brand.