Like I said, I have no idea what Sustainable Aquatics' practices are... My only point was that I do not think it is disingenuous to call fish that are collected in the wild at settlement stage and reared in captivity "tank-raised."
As for the PhD -- the book said he was working on it, and I figured it would be a bigger faux pas to assume he did not get the degree than to assume that he did -- thanks for the correction.
Using the link to the company's website that was posted above, it seems to me that the company in question is being quite up front about what it is that they are doing. Here is a quote from the site from that main page: "Our Sustainable Islands (SI) project is involved in
collecting tiny fish recently settled onto the reef from their planktonic stage, which we then grow for a minimum duration in our specialized grow-out facility in Tennessee. Young juvenile fish grow at an amazing rate given our proprietary feeds and husbandry techniques. Due to natural low juvenile survivability on the reef, this method is
more sustainable and has been documented to help keep breeding populations intact. The smaller size also reduces transport costs, while providing a "tank-raised" or
acclimated animal that is already eating common aquarium food and easily adapt to its new life in the retail shop and the hobbyists tank." {All emphasis mine.}
If this is, indeed, what the company is doing, I wouldn't consider it all hype. Even if you doubt whether the fish would more easily adapt to the captive environment of a hobbyist tank, there would be an environmental benefit -- I think that we should support sustainable collection from the wild just like we should boycott fish that have been collected with toxic chemicals. That usually requires a leap of faith of the buyer's part, but since $ talks, our choices when buying are really the most persuasive argument we can make.