When you buy fish, there are various types of vendor. If a vendor offers no guarantee but has very inexpensive fish, are you more likely to buy than if a vendor offers a 14 day money back guarantee but is more expensive?
I guess it will depend on the cost difference. If you are talking a couple of dollars, then yes I will buy from the one with the guarantee, but if you are talking half the cost (paying 20 for a fish instead of say 35-40), then I will go with the cheaper 9 times out of 10. The guarantee does help, but if that price is made up for in the cost of the fish (i.e. twice the cost) then I will probably risk with the cheaper fish.
Is a 14 day guarantee with exclusions equivalent to a 14 day guarantee with NO exclusions? If so, does it justify additional pricing?
Again IMO it will depend on the price difference. A couple of dollars I will probably go with the no exclusions, tens of dollars I would probably go with the cheaper.
Is a 14 day guarantee for a credit equal to a 14 day guarantee with money refunded?
No...especially if you aren't planning on ordering from them any time soon. A credit would have to be used to buy more livestock and having to pay shipping again which isn't a big deal if you are planning on buying more. But if you are done stocking your tank that credit won't do you any good. A refund would be better.
Is free shipping (with costs probably embedded in the pricing) worth paying more?
I guess it does at least for me, but it also depends on where that free shipping starts. I just took advantage of Blue Zoo's free shipping over $99. My order was for $103. I was holding off buying when the free shipping was at $140, but when I saw that I ordered almost right away.
Would you rather shop at a vendor that brings in rare fish at a commensurate price or only common fish?
I want the best of both worlds so I want the vendor to have both, LOL. I tend to be a "cheap reefer". I don't own any LE corals or "rare" fish/corals. I like lots of the common stuff, but I would also like to see the rare stuff come in to see what I am missing by being a cheap reefer.
Having said that, I personally don't associate cheap prices with unhealthy fish but do understand they sometimes can go hand in hand. I try to see what others have said about the quality of livestock from a vendor along with the customer service they offer. I am willing to pay more for quality and customer service to a certain point, otherwise I will just pass if the cost is too high. I am also willing to pay more for captive breed over wild caught and would prefer to shop where captive breed fish are available.
Keith